Skip to main content

Pinoy Media Congress 2018: Converging Traditional and Digital Content for the Modern Filipino

I have spent so much time in my life watching shows that the television giant ABS-CBN has been producing. Whether it may be teleseryes or news programs, this TV network has influenced my life to the extent that I could not imagine. It played a vital role in molding the person that I am right now. It pushed me beyond my boundaries as I convinced myself to take a communication course to follow the steps of Atom Araullo and Karen Davila.
Now that I am currently serving my community as an educator, I realized how television networks influence our mindsets. I am just so glad that my colleague invited me, together with my school's student journalists, to attend the 12th edition of Pinoy Media Congress. It gathers communication students, educators, and practitioners all around the country as ABS-CBN and the Philippine Association of Communication Educators has prepared some talks that discuss the current status of media and its practice today.

As a communication graduate, I am always fond of attending these kinds of events. Now that I work as an educator, I have become more interested in learning the issues being faced by the media profession. This event has kept me up-to-date on the what-nots of today's industry, especially the consumers of media have become more proactive in demanding quality content from these media outlets.

The hosts during the event

To be honest, I am not really fond of ABS-CBN as a news outlet. I believe that they have some issues when it comes to how they present the problems of today. What astounded me is their presentation on the convergence of traditional and digital media. I am really amazed how they pioneered digitalization of content in Philippine TV. They did not have a hard time embracing this phenomenon.
Their executives shared their secret called the cross-platform content. They were able to produce content that is fit for television and online media. The best thing about this is that they provided unique content in each platform, making the story's universe bigger and more inclusive to the consumers. They were also able to create interactive websites for their viewers, making them feel that they belong in the story. It is a challenging task, but they were able to produce positive results. Case in point is the La Luna Sangre universe. They were able to provide content specific only to their website, the moonchasers website, yet it did not break the story's premise. This set-up is also now being  applied in their new show Bagani. In fact, they also created a Pottermore-inspired Bagani website for the viewers to play with and digest new and unique content from the series. In the Philippine setting, ABS-CBN proved that they can do better, and they did. Kudos to them!

My students and I

One of the most memorable talks during the event was Bianca Gonzales-Intal's discussion on social media for social good. As I advise the student publication of our school, I ponder on the most striking words that she said: it's not about the number of likes. The social media strategist in me was so confused during that time. After spending some hours creating digital viral content, I always think about engagement when dealing with online media. She made me realize that the change of behavior, attitude, and practice of these offline personas of these online personalities is the thing that should matter, and not the number of likes. It encouraged me to hone my craft and push my students to their limits in providing not just quality content, but also content that matter and moves.

PMC 2018 Program of Activities

As a communication major and a teacher, it really pays to be critical. During this time when false information proliferates and always ready to influence the minds of its clueless consumers, Pinoy Media Congress 2018 broadened my mind as it strengthens my role today not just to my students but to my fellow Filipinos as well. Pinoy Media Congress has encouraged me to be a better version of me. Thank you, #PMC12.


Popular posts from this blog

The Start of Something Not Really That New

Maybe this year, I will be able to fulfill this promise. Maybe. Just maybe.
Some people say that I am a quitter, and yes, I cannot just argue because it is true. I have joined a lot of organizations way back in college, then I just leave when I want to. Various reasons arose in my mind when I quit. I was busy doing some paper works on a subject. I did not also feel that I belong to the organization. I could not keep up with the activities of the group to the point that it makes me feel terribly sick. I know it is just wrong to keep the people hanging, but what should I do? I was young, wild, and free. I did not understand the consequences of the things that I have done to my future.
Last year, I started a blog named Yanong Bisdak. Some people said that it is just a rip off to my boyfriend's blog Basta Bisaya. Maybe? As a writer, I am still finding my place in the writing scene. I even do not know what to write. In fact, I still do not know how to write well. I admit that I am not re…

The Malnourishment of Radyo Kahimsug

(Note: The views and opinions expressed in this article are mine alone and it does not necessarily reflect the views and opinions of the company that I am connected with.)
Despite the emergence of the new media today, we can never deny the importance of mainstream media in the molding our minds. The so-called trimedia, which consists of print, radio, and television, acts as a primary source of information for us long before Facebook had given birth to Newsfeed.
On a personal note, I really wanted to become a radio personality. I always imagined myself before talking to a microphone and sharing my opinions to the public. In fact, I want to become an influencer through this medium. Despite the change of career, my love for this medium has not dwindled. I still listen to radio every morning just to get my daily dose of news bites to fuel my day-to-day activities. As a teacher, it helps me create sound judgment to issues that matter in our society.
One of my most favorite radio station in D…

Let's Have Some FUNds: Chronicles of A Non-Saver

I have never been a fan of saving. All throughout my life, my Mom is always there for me to provide all my needs. In fact, most of the people that I know consider me as a compulsive buyer. I just want to have everything that I want in an instant. The sad reality is that is not how the world works.

Though I had a lot of part-time gigs and sidelines prior to my graduation, my finances are more or less sustained by my parents. With just one phone call, they could always send me some money through money courier services. I never had any financial before. But when graduation happened, everything started to change.

The first company that I some with was a state university located a few meters from my home in the province. It offered some measly pay that I believe is not enough for my then workload. Because I was a fresh graduate, I had no choice but to understand the situation. I accepted my fate wholeheartedly and continued my work as a teacher. It may not have paid me that much, but it w…